Think about your buyer's journey...
Prospect has an interest, problem, symptoms, need or desire for something.
They begin casual research…..
‘I could do with a weekend away soon’
Prospect has now named and defined their interest, problem or need.
They explore the specifics in more depth, research options and want to solve their problem.
‘Brighton may be a good idea, it’s not too far’
Prospect has decided to take action.
They shortlist suppliers to solve their problem with a view to making a purchase.
‘I want bed and breakfast for two in central Brighton for £150 on 15 March’
Free Reports to Download
In Depth Guides & Reports
Data & Tracking
But it takes a fair bit of work!
The results can be compelling with 4x sales uplift
Basic Website & minimal SEO, no content plan or conversion best practice
More website visitors
Downloadable content and enquiry forms
Focused Website, on-going SEO and clear content strategy, goal-driven, conversion optimised