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81% of Shoppers Conduct Online Research Before Buying

Businesses who engage at the awareness and consideration stage are substantially more likely to succeed at the decision stage

Think about your buyer's journey...

Awareness

Prospect has an interest, problem, symptoms, need or desire for something.

They begin casual research…..
 

‘I could do with a weekend away soon’

Consideration

Prospect has now named and defined their interest, problem or need.

They explore the specifics in more depth, research options and want to solve their problem.
 

‘Brighton may be a good idea, it’s not too far’

Decision

Prospect has decided to take action.


They shortlist suppliers to solve their problem with a view to making  a purchase.
 

‘I want bed and breakfast for two in central Brighton for £150 on 15 March’

Guides

Niche Content

Educational Content

Consideration

Free Reports to Download

In Depth Guides & Reports

Videos

Podcasts

Live interaction

Quotation

Offers

Free Trial

Phone Ordering

Order Online

Live Demo

Channel

Website

Social Media

Landing Pages

Google Search

Display Ads

Email

CRM

SEO

Social Ads

Mobile Ads

Data & Tracking

Awareness

Decision

But it takes a fair bit of work!

Research

Testimonials

White papers

 
 
 

Editorial Content

Product Specifications

Vendor Comparison

The results can be compelling with 4x sales uplift

Business 

A

100

3

1

Business A

Basic Website & minimal SEO, no content plan or conversion best practice

4

Website Visitors

Contact Forms

Percent

that buy

More website visitors

Downloadable content and enquiry forms

Personalised follow-up

More

sales

Business 

B

200

26

Business B

Focused Website,  on-going SEO and clear content strategy, goal-driven, conversion optimised

4

Navigating all of this is hard…

Which is where we come in

 
 
 

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chris@inboundr.co.uk  | Tel: 07760 173054

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