Digital Presence
Websites, search optimisation and social media to help you get found online
Improve Business Results
At the core of what we do is make sure your digital presence is working for you.
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Can you be found online by relevant prospects?
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Is your mobile site on the money?
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Does your digital presence represent your brand?
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Are you using the full range of tactics to attract prospects to your business?
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And when prospects find you, are you converting their interest into your business goals?
We specialise in three main areas which help your business get found online:
If you think you could be doing digital better, you're probably right. Contact us for an exploratory chat, or request a free fully personalised assessment of your digital presence.
Website Design
Many businesses come to us when they need a new website.
Our website design process typically starts by understanding your business goals, researching the performance of your current site (if you have one) and then proposing a course of action to meet your objectives.
Our standard design process involves:
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presentation of two visual design concepts - to best meet your brand and business objectives
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choosing a web platform suitable for your needs - balancing your current and future needs with your budget
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research keywords - to optimise how prospects find your business on search engines like Google
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creating sitemaps - to plan how we convey your message effectively to prospects and search engines
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end-to-end design and build - and ensuring your site works brilliantly on desktop, tablet and mobile interfaces
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deploying analytics packages - so we can track user behaviour and optimise how you meet your business goals
We will also take the lead on content, imagery, features and search engine optimisation with the goal of delivering a website to delight your team, engage prospects and be found online. Find out how we make your website critical to your business.
Please contact us to discuss a website design or improvement project >>>
How we make your website critical to your business success
Search Engine Optimisation and Content Marketing
How we make content critical to your business success
We use a range of approaches to drive your website's on-going search performance. Learn more about our approach to SEO and content marketing.
Social Media Presence
Millions of people engage with social media platforms like Facebook, LinkedIn, Instagram, Twitter and Snapchat every day. For many businesses, engaging with some or all of these social media platforms can play a major role in engaging your prospects and driving business success.
We find that many businesses either cannot quantify the business value of such channels or more practically don't find the time to tweet, follow and engage on social media in a meaningful way.
We solve these issues in a number of ways:
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figure out which social media channels best fit with your objectives
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define some tangible business outcomes from your social media presence
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manage your social media presence from basic presence build to regular publishing and audience engagement
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create a content marketing plan that works across all your online (and offline) channels
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report on the impact of social media in terms of fit with your business goals
Want to look at how social media can improve your digital presence, then get in touch.
We help you understand which social channels are most effective for you and create a plan to engage with relevant audiences in these channels.
A critical part of building your digital presence is getting found online. This typically means working hard to make sure your website ranks well in Google and other search engines since this is the primary way in which prospects will find your business online.
We are experts in search engine optimisation - or SEO as it is known.
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We ensure your website, its content and how it is structured is in great shape to be found by prospects
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We use tools like Google Analytics and Google Search Console to understand what customers are actually searching for and make changes to put your business in a strong position
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Create and execute a content marketing strategy to position you as leaders in your field
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We help define the blogs and content which appeals to prospects and search engines - and we can even write the content for you if preferred
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And we go through a structured process to connect your website to other relevant websites to boost your awareness and search rankings
If you think you are not getting the right level of coverage in search engines, get in touch and we'll take a look for you.