Converting browsers to buyers
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Identify visitors to your website and create personalised email programmes to convert browsers to buyers
Finding new clients is the lifeblood of most businesses.
A key part of the inboundr product suite are our tools and strategies to convert your hard-earned website browsers to buyers. We specialise in connecting marketing to sales with a view to converting inbound website visitors into loyal customers.
At the heart of the inbound marketing activities we help clients identify buyer types – known as Buyer Personas. We then work together to create relevant content which appeals to those buyers. Finally we deploy a range of tools which help you connect website visitor behaviour into sales prospects, thereby enabling your sales function to focus on qualified leads in buyer mode.
To help do this, our inbound marketing suite has a number of tools:
An anonymous website visitor identification tool – enabling you to see which companies are visiting your website and what they are looking at
CRM – a customer relationship management platform, which can be used by your sales team and which can capture how web visitors are using your site and responding to your messages
Personalised, automated email campaign manager – so that you an efficiently message identified visitors
Lead scoring - a process whereby those prospects who are engaging with you (such as reading web content and emails) are prioritised for sales follow up