Digital Game Plan
A Marketing Kick Starter programme in association with The Guardian Masterclasses
Fast-track your business presence online
Find out more
Want to know more about the Digital Game Plan in association with the Guardian Masterclasses? Please get in touch.
All you need to start well and build your digital presence
Understand your competitive landscape
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Up to four competitor websites analysed, so you can see what’s working and what’s not
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Keyword research, so you can understand what your potential customers are actually searching for
A performance-led website to meet your business goals
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Full website set up, up to 15 pages working for desktop, mobile and tablet
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Two design and logo recommendations – or implementation of design, logo or colour scheme of your choice
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Contact forms, newsletter sign up, maps, blog, all included
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Fully search engine optimised based on research
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Content guidance and writing collaboration
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Flexible and tailored to your business goals
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Easy to use content management system for your on-going needs
Social media and digital presence
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Set up of two fully-branded social media accounts
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Set up of Google My Business and Google Maps
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Regular publishing and postings
Content marketing and user engagement programme
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Collaboration on two blog stories each month promoted across all digital channels
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Set up of Google Analytics so you fully understand what users do
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Set up of Search Console, to understand how prospects find you
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Monthly report and recommendations
All businesses must embrace digital from day one.
It is the primary way customers find you, understand your offer and decide to buy.
Digital Game Plan is a 4-month partnership programme designed to help SMEs fast-track their digital presence. Working with our digital experts, the programme gives you:
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A performance-based website geared at meeting your business goals
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Tools to understand your market, your competitors and what they do online
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An implemented social media and content marketing strategy to attract new customers
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The tools to manage your digital presence yourself going forward if you so choose
Pricing
Exclusive pricing for attendees of Guardian Masterclasses:
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Four month package at £950 + VAT per month
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Total price £3,800 + VAT
Package and fees can be tailored to individual businesses if not all elements of the programme are required, or if you have additional requirements.